the agency de la mode
The Luxury Brand Strategy Accelerator Program: Start and Launch a successful Luxury or Premium Fashion Brand
ACCELERATOR PROGRAM LAUNCH: JULY 2023
Course enrolment is closing soon, pre-order you spot in the coaching program.
“I LOVE THE COURSE WITH OGGY! I’M WORKING ON MY LAUNCH STRATEGY AND I CAN’T BELIEVE HOW MUCH I LEARNED THROUGHOUT THESE 4 WEEKS!”
-T., OWNER TALL HQ
Welcome to The Agency de la Mode, the vanguard of luxury fashion consultancy, where visionary elegance meets entrepreneurial sophistication. Our raison d'être is to guide and elevate emerging luxury brands, transforming their nascent ideas into timeless, extraordinary experiences that captivate discerning clientele worldwide.
Introducing The Agency de la Mode's latest offering, The Luxury Brand Strategy course – a comprehensive and immersive educational experience designed to empower aspiring entrepreneurs and visionaries with the knowledge, tools, and insights necessary to launch and scale a successful luxury fashion brand.
The Luxury Brand Strategy course, offered by The Agency de la Mode, is an unparalleled opportunity to gain in-depth knowledge of the luxury fashion industry and develop the skills necessary to bring your vision to life. Whether you are an aspiring designer, entrepreneur, or fashion enthusiast, this course will provide you with the tools and confidence to launch and scale a luxury fashion brand that captivates and endures.
ABOUT THE COURSE:
4 weeks Business Development live coaching accelerator program, in which you'll learn the fundamentals of building, launching and scaling your Luxury or Premium Fashion brand.
Launching and Managing a luxury brand nowadays is different, because the consumers are different. What consumers want and their needs have shifted from the days when true Heritage Luxury brands were founded.
To launch your brand with success you need to execute carefully planned strategy that combines positioning, pricing and consumer engagement.
Luxury is about ‘dazzling’, so luxury itself is the unique selling point. The product needs a story, something that the customer can be drawn Ito; a tale of aspiration, so that you, the consumer, want to be a part of the legacy.
“AWESOME COURSE! LEARNED SO MUCH AND OGGY IS A GREAT TUTOR!”
-J.O., OWNER VELVIERE
What is included in the program:
Week One: The Luxury Fundamentals:
Learn how to structure an authentic and purposeful Luxury brand by applying successful foundation to your brand.
The foundation of every brand strategy in consumer marketing is the model of positioning, and the brand’s USP, as well as opposing a competitive advantage on the market to gain success and return of investment
Week 2: The Management of Luxury
Learn how to manage, grow and scale your Luxury Brand.Luxury on its own is not cоmparative and it must engage its consumers to achieved success based on its true essence and brand equity carried through generations, rather fighting for competitive advantage.
Week 3: The Luxury Media and Communications Strategy
Learn what differentiates Luxury from Commercial brands in their luxury Media and Communication Strategy
The wоrld of luxury hаs a spеcial appеal in the cоnsumer’s mind. Luxury gоods differ frоm ordinаry ones nоt only fоr their functiоnal chаracteristics, but alsо for thеir symbolic vаlues. The luxury cоnsumer has vаrious prоfiles with diversе consumptiоn stimuli. Cоnsumer behаviour in relаtion to luxury gоods is atypicаl compаred to mаinstream prоducts, so understаnding pаrticulates is a usеful and valuаble tool for bоth marketers and mаnagers.
Week 4: The Luxury Marketing and Business Strategy
Learn the ‘anti-laws” of marketing applied in Luxury management: where luxury doesn’t sell directly, but instead tells a story…
This exclusive coaching is for group of maximum 10 participants, so each individual will be able to gain maximum potential from the coaching experience.
HOW IS THE COURSE IMPLEMENTED:
This accelerator program will be in hybrid style coaching:
✓ 1 LECTURE PER WEEK 3 HOURS LONG AVAILABLE TO WATCH ON DEMAND IN CLOSED PORTAL.
✓ TUTORIALS: Zoom Class every week for the duration of 1 hour to discuss and practice what we have learned that week.
At the end of this Accelerator Course you will have full understanding and knowledge how to launch successfully your Luxury or Premium Fashion brand form scratch and turn your dream into a profitable business. As a brand development consultant and mentor, I’m here to give you direction, guidance, knowledge and proven tactics that will shape the ultimate success of your brand or business!
Course highlights include:
Defining Your Luxury Brand: Discover the key principles of luxury branding and learn how to develop a compelling brand identity that resonates with your target audience and distinguishes you from the competition.
Market Research and Trend Analysis: Understand the importance of market research and trend forecasting in the luxury fashion industry, and learn how to leverage these insights to strategically position your brand for long-term success.
Crafting a Winning Business Plan: Acquire the skills to create a comprehensive, data-driven business plan that addresses financial projections, marketing strategies, and operational efficiency.
Product Development and Sourcing: Delve into the world of luxury fashion design and production, gaining insights into sourcing premium materials, collaborating with artisans, and ensuring impeccable quality and craftsmanship.
Sales and Distribution: Explore the various sales channels available to luxury brands, and learn how to establish relationships with retailers, buyers, and e-commerce platforms to maximize your brand's reach and exclusivity.
Marketing and Public Relations: Master the art of luxury marketing, from creating captivating campaigns and engaging with influencers to securing media coverage and fostering brand loyalty among your clientele.
Scaling Your Luxury Brand: Learn how to identify growth opportunities, expand your product offerings, and enter new markets while maintaining the essence of luxury and exclusivity.
What is also included?
A tailored Work-Book so you can gain the best coaching experience
Resources and Templates for personal use to apply to your brand
Luxury Magazines Media Kit with contacts to apply to your Press and Media Strategy
Personal Mentoring session of 90 min at the end of the coaching period to help with tailored 1 to 1 advice
Enroll in The Luxury Brand Strategy course today and embark on a journey towards sartorial success with The Agency de la Mode – Where the Future of Luxury Fashion Begins.
ACCELERATOR PROGRAM LAUNCH: JULY 2023, enrolment closing soon!
CLIENT TESTIMONIALS:
“In addition to the course I have found you so helpful and thoroughly knowledgeable, often going above and beyond to facilitate the journey of a brand owner. The course was 100% a worthwhile investment and I can't stress enough how useful it has been since I attended. I still haven't finished working my way through the extensive list of resources shared and even made new friends with some of the other students. I 100% recommend the course for other brand owners or those thinking of starting up a luxury brand.”
- J.O. , OWNER OF VELVIERE
About your brand mentor:
With deep passion, knowledge and experience in the Luxury Industry, The Agency De La Mode’s founder and your brand mentor Oggy is ready to transform your brand’s potential for success.
With MBA in Luxury Brand Management and 13 years experience having worked as external consultant to Luxury brands, as well as helping multiple small brands and independent designers grow, she has full range of skills to help you develop your brand further.