Whether you want help with the Business Development of your new brand, or
re-aligning of the strategy of your existing Fashion House - We can cover it all!
Welcome to The Agency de la Mode, the vanguard of luxury fashion consultancy, where visionary elegance meets entrepreneurial sophistication. Our raison d'être is to guide and elevate emerging luxury and sustainable fashion brands, transforming their nascent ideas into timeless, extraordinary experiences that captivate discerning clientele worldwide.
Established in 2017, The Agency de la Mode has become the trusted partner of choice for innovative startups seeking to make their mark in the exclusive world of high-end fashion. Our reputation as a global authority on luxury brand development is built on our unwavering commitment to excellence, strategic thinking, and impeccable taste.
We are dedicated to providing tailored, comprehensive solutions to address every aspect of our clients' needs. From concept creation and business development to brand positioning and supply chain management, we empower aspiring fashion houses to establish their unique identity and secure a lasting legacy in the ever-evolving landscape of luxury.
Welcome to The Agency de la Mode – Cultivating the Future of Luxury.
our SERVICES
Introducing The Agency de la Mode's Luxury Fashion Brand Development service, where we transform your vision into an extraordinary and enduring legacy. Our expertise in cultivating the future of luxury fashion ensures that your brand ascends to the zenith of sartorial success.
Our Luxury Fashion Brand Development service encompasses a holistic, bespoke approach to building your brand from the ground up. We address every facet of your brand's journey, ensuring it thrives in the competitive landscape of high-end fashion.
As a leading consultant, I provide a comprehensive, tailored strategy that covers every aspect of your brand's journey. From business development to strategic realignment, we transform your vision into an extraordinary and enduring legacy, positioning your brand at the pinnacle of sartorial excellence.
DISCOVER 1:1 BRAND CONSULTING PROGRAMS
NEW BRAND DEVELOPMENT
S T A R T A N D L A U N C H Y O U R B R A N D W I T H
B E S P O K E C O N S U L T I N G :
F U L L 3 6 0 ' B R A N D S T R A T E G Y F R O M S T A R T T O F I N I S H
Working with you hand-in-hand from idea to final launch of your fashion start up, taking you through stages of strategy, development, manufacturing, and launch. A full 360 degree support to help manage your brand and skyrocket your success!
BRAND SUCCESS ACCELERATION
IF YOU ALREADY LAUNCHED, BUT NEED AN EXTRA PUSH, HERE IS WHAT WE CAN DO FOR YOU
Exclusive Brand Management Consulting for Solo Brand Owners
INTEGRATED MARKETING STRATEGY
LET ME CREATE YOUR WINNING STRATEGY FOR YOUR BUSINESS
SERVICE ENTAILS:
M A R K E T I N G STRATEGY F O R L O N G A N D S H O R T T E R M G O A L P E R S P E C T I V E .
MANUFACTURING MANAGEMENT
WE CAN LEAD ALL OF THE MANUFACTURING COMMUNICATION FOR YOU:
FROM INITIAL CONNECTION TO FULL PRODUCTION RUN , ACROSS PATTERN DEVELOPMENT, SAMPLE
MANAGEMENT TO FULL PRODUCTION RUN.
CREATIVE DIRECTION
CAMPAIGN STORYTELLING, PHOTOGRAPHY AND EXECUTION
CREATING FULL BRAND STORYTELLING CAMPAIGN PROCESS:
- VIDEO PROMOTION
- STRATEGY OF PROMOTION
- IMAGE DEVELOPMENT
-PHOTOGRAPHY MANAGEMENT
- MODEL MANAGEMENT
FASHION WEEK
FULL FASHION WEEK PROJECT FROM IDEA TO EXECUTION
- MODEL MANAGEMENT
- STRATEGY OF PROMOTION
- IMAGE DEVELOPMENT
- VENUE HIRE AND ORGANIZATION
- MANAGEMENT OF GUEST LIST AND GUEST RELATIONS
- DEVELOPMENT OF EVENT 360’
&MORE
CLIENT TESTIMONIAL
NOIRE OFFICIELE AT PARIS FASHION WEEK
FEATURED IN ELLE AND HARPER’S BAZAAR
SERVICES AND SPECIALITIES:
We Excel in Understanding Cultures and Consumers
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Leveraging our global presence, we craft tailored strategies that resonate with diverse markets and cultures. Our approach is both agile and innovative, enabling us to deliver creative, context-specific solutions that make brands not only memorable but also desirable and shareable across all channels and platforms.
We stay ahead of the curve by anticipating trends and embracing technological and cultural shifts in real time. With our extensive creative, logistical, and geographical reach, we ensure that every solution we deliver is purposeful, culturally aligned, and deeply connected to the evolving global consumer landscape.
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We craft emotive visual messaging and authentic storytelling to build brand narratives that resonate with a distinct cultural lens. Our team of visionary creators empowers brands to achieve digital excellence and sustainability by developing a strong, consistent brand voice and a compelling visual identity integrated into content strategies that deeply engage consumers.
With tailored market and channel-specific approaches, we foster direct and meaningful consumer connections. Collaborating with top-tier talent – from artists and filmmakers to photographers and influencers – we produce innovative expressions of creativity that shape the cultural conversation and elevate brand presence in today's dynamic landscape.
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We combine impactful content with cutting-edge technologies to expand reach, drive sales, and create dynamic consumer engagement channels. Our strategies inspire commerce by seamlessly integrating innovation and storytelling into the digital landscape.
By fostering vibrant brand communities, we boost online traffic, enhance consumer interest, and improve conversion rates to maximize profitability. Leveraging advancements in technology and media, we empower brands to amplify their message, capture new audiences, and streamline the consumer journey from discovery to purchase.
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We craft compelling narratives that build desirability and protect brand reputation across all media channels. By advocating for our clients' unique visions, we foster meaningful dialogues between brands and their audiences through expertly executed campaigns spanning print, broadcast, and digital platforms.
With a deep understanding of the evolving cultural landscape and an intuitive grasp of emerging commercial trends, we drive industry innovation. Our insights power comprehensive communication strategies designed to generate awareness, spark interest, and solidify a brand’s position in a dynamic marketplace.
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We bring brands to life through immersive experiences and innovative activations that captivate audiences and leave lasting impressions. By combining creative storytelling with cutting-edge design, we craft events and experiences that resonate deeply with consumers and align seamlessly with brand values.
From pop-ups and flagship events to interactive installations and digital-first activations, we deliver unique opportunities for consumer engagement. Our strategies are tailored to spark curiosity, foster connection, and amplify brand loyalty in an ever-evolving cultural and commercial landscape.
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We harness cultural insights and strategic context to bring brands to life through captivating experiences that deepen relationships with their audiences. By designing interactive and shareable moments – whether in retail spaces or real-world settings – we create lasting memories that shape brand perception, strengthen cultural associations, and foster meaningful connections.
These impactful experiences are amplified across multiple channels, leveraging dynamic content to extend real-life moments to digital screens worldwide. The result is a seamless blend of physical and digital engagement that resonates globally and elevates the brand experience.
How can we work together?
1:1 CONSULTING PROGRAM
I specialise in creating custom business strategies to suit the goals of your business. Together we will plan, budget and execute targeted strategic actions, which will lead to better profitability and return of investment of your brand.
Whether you want help with re-strategising of your business, attending fashion weeks, support with manufacturing or a better e-commerce strategy, my custom consulting programs will help you thrive. To discover which program works best for you, and to obtain further guidance on price and timeframe of set program please book the initial consultation below.
Enrolling in a consulting program is possible via first booking an initial consultation, where we can discuss your business, needs and potential of our collaboration.
“Oggy Helped me turn around the profits of my brand after only 3 weeks working together!
After a very difficult first two quarters of the year I called Oggy to see if she can help with re-strategising of my brand marketing and promotional activities.
In just three short weeks I already started seeing results, and this last quarter has been an absolute Success!”
“I never knew how much planning actually goes into starting and launching a new brand, and I’m so thankful I found Oggy right at the beginning!
Her flexible approach is tailored to your needs, k and she’s always ready to work with you and help you grow!
I’m amazed by how much I’ve achieved already thanks to Oggy, I now know my brand is on the right track!”
CHOOSE FROM OTHER BUSINESS PROGRAMS
Exclusive Brand Management Consulting for Solo Brand Owners
Unlock the Secrets to Building a Thriving Luxury Fashion Brand
As a seasoned luxury industry expert, I’ve created this consulting service specifically for solo brand owners who are ready to scale their businesses and achieve new heights of success. This is your chance to receive tailored guidance, actionable strategies, and ongoing support to help your brand thrive in the competitive luxury market.
Luxury Branding & Brand Direction
Our Branding Strategy Service is a comprehensive 4-month solution designed to fully transform and elevate the branding of fashion and luxury brands. We work closely with our clients to create a new brand identity and visual style that aligns with their business objectives and goals.
Our Creative Direction service provides a comprehensive solution for clients looking to create exceptional products and experiences. With our team of experienced creative directors and industry knowledge, we can help our clients develop a unique creative direction that aligns with their brand values, target audience, and business objectives.
If you want to achieve a year’s worth of one to one consulting for less investment, why don’t you try our On Demand Course: THE MANAGEMENT OF LUXURY BRANDS
THE LUXURY BRAND STRATEGY: COURSE PROGRAM
This course is a meticulously crafted program, designed to provide a comprehensive understanding of the luxury fashion industry from its foundations to the intricate details of running a successful brand.
The Brand Clinic Package - FULL DAY BRAND RETREAT
Using my formula Clarity + Personality + Connection, in this Brand Clinic Retreat Day I will help you get super clear on your brand’s future and goals and align with a winning vision of your brand’s success.
The Day includes 3 main phases of Mentoring - Brand Situation Analysis, Brand Plan of Action and Execution.
Discover my book:
The Psychology of Buying Decisions in the Luxury Industry: An In-depth Analysis of Price Influence and Decision-Making Duration
by Oggy Nikl, Luxury Brand Expert & Founder of THE AGENCY DE LA MODE
300 pages exploration of the Psychology of Luxury Buying Motives
1:1 CLIENT EXECUTIVE CONSUTLING SUCCESS TESTIMONIAL
NOIRE OFFICIELE: 360 FULL BRAND DEVELOPMENT PRODUCTION TESTIMONIAL
From Vision to Reality: A Case Study of Success
CLIENT: NOIRE LONDON
Luxury RTW brand from London
When NOIRÈ OFFICIELE first approached us, they had only an idea. The founder and CEO, already leading a separate enterprise in a completely different industry, sought our 360-degree support—much like what you may desire. Here’s how our collaborative journey unfolded:
Crafting the Brand DNA:
We began by translating her vision into a cohesive brand strategy. Every element of NOIRÈ’s identity was meticulously crafted, starting with selecting the brand name. From positioning to storytelling, we defined NOIRÈ's ethos, target clientele, and market positioning. The symbolic use of red, woven throughout the brand’s narrative, became an iconic feature.Stylistic, Art, and Visual Direction:
We then shaped NOIRÈ’s visual identity and stylistic persona. From mood to mantra, every design choice told a story. We developed brand guidelines and curated the aesthetic language that would define NOIRÈ, ensuring every collection and photoshoot was a visual masterpiece.Manufacturing Excellence:
From concept to creation, we oversaw the entire manufacturing process. Working with elite Italian fabric suppliers, we secured the best pattern makers and production facilities in Bulgaria to maintain sustainability. With three visits to the manufacturing site, I ensured perfection at every stage. By April 2024, the first collection was ready for launch.Strategic Launch & Marketing:
With the collection complete, we designed a strategic launch plan, incorporating e-commerce tactics and a bespoke marketing strategy. Every step was geared towards market success.Photoshoot & Creative Direction:
I personally directed the photoshoot, from sourcing photographers, models, and venues, to art directing the entire process. The result? A breathtaking campaign that captured the essence of NOIRÈ.Paris Fashion Week:
Finally, the culmination of our partnership—a Paris Fashion Week runway show at Galerie Bourbon on September 30th, 2024, cementing NOIRÈ's place in the world of high fashion.
This is what is possible with the dedication, expertise, and vision that only THE AGENCY DE LA MODE can provide. In just 10 months, we took an idea and transformed it into a brand that now graces the runway at one of the most prestigious fashion events in the world.
Are you ready to elevate your vision to the global stage?
Experience the artistry, precision, and luxury that come with working with THE AGENCY DE LA MODE. Your journey to the world of high fashion begins here. Book your exclusive consultation today.
Oggy Nikl,
Founder and CEO, THE AGENCY DE LA MODE
Business consultant and expert in Luxury Fashion Business, owner of fashion business development agency based in the UK - THE AGENCY DE LA MODE, and owner of Fashion Business Academy in Bulgaria - Academy De La Mode.
As a distinguished business consultant and expert in luxury fashion, Oggy Nikl is the visionary founder behind The Agency de la Mode in the UK.
Since 2017, Oggy has been propelling start-up and small luxury fashion brands to international success, offering a global reach that spans England, Europe, the USA, UAE and beyond. With an MBA in Luxury Fashion Business Management and 14+ years of experience, Oggy has long-lasting experience with start up luxury brands, as well as prior business consulting work experience with luxury brands such as Louis Vuitton, Dior, Hermes, Balenciaga, Saint Laurent, and Net-a-Porter.
Oggy is an Associate Lecturer at the Fashion Retail Academy (FRA) in the UK, imparting invaluable industry knowledge to the next generation of fashion leaders.
Since its inception in 2016, The Agency de la Mode has emerged as a premier business development agency for marketing and business management of luxury fashion brands, boasting a clientele of over 130 premium, sustainable and luxury brands across Europe, Asia, America, and the UAE.
CLIENT CREATIVE CAMPAIGNS
CREATIVE DIRECTION & EXECUTION BY THE AGENCY DE LA MODE
