Launch AND Scale A SUCCESSFUL LUXURY FASHION BRAND

Unlock the Secrets to Building a Thriving Luxury Fashion Brand

The Luxury Brand Strategy: Launch and Scale a Luxury Brand in 360°

A journey of vision, precision, and timeless creation.

In the rarefied world of luxury, nothing is accidental.
Every stitch, every curve, every word is a choice—intentional, elevated, unforgettable.

A true luxury brand is not just seen.
It is felt.
It speaks in whispers of legacy, in textures of desire, in stories only the few are meant to hear.

This course is your invitation to step into that realm—not as an observer, but as a creator.

Together, we will craft from the ground up:

• A brand with soul, guided by archetype and identity

• A collection that tells a story, whether or not you hold the pen

• A launch that is more than a moment—it’s a movement

You don't need industry access or design degrees.
You need clarity, courage, and the right strategy.
This is your compass.

Because luxury is not rushed.
It is designed.
And the future of iconic is waiting for you to begin.

Welcome to your legacy.

The Luxury Brand Strategy Accelerator Program: Launch and Scale a successful Luxury or Premium Fashion Brand

This course encapsulates years of experience and expertise, a full 360 degree accelerator program that will save you months of consulting investment and help you take the lead on your Fashion and Luxury brand.

By joining this course you gain immediate access to:

• Expert-Led Modules

• Exclusive Industry Insights

• Lifetime Access

• Interactive Learning Community

CLIENT SUCCESS TESTIMONIAL

MAISON AMILLI: From Vision to Vibrant Success—A Testament to Brand Excellence with THE AGENCY DE LA MODE

At THE AGENCY DE LA MODE, we take pride in turning visionary ideas into thriving global brands. AMILLI, a sustainable fashion brand originating from Brazil and Dublin, entrusted us with the full journey of developing their brand from inception to international success. The result is a growing brand that has made waves in both the luxury and sustainable fashion markets. Here is the story of our collaboration and the remarkable milestones we’ve achieved together:

1. Defining the Brand Identity & Strategy
We began by building the very foundation of AMILLI’s identity. Through meticulous branding and strategic positioning, we crafted a brand narrative that resonated with the sustainability-focused ethos and sophisticated style that AMILLI represents.

2. Shaping the Creative Direction
With a clear brand identity in place, we moved on to shaping AMILLI’s creative direction. We meticulously curated the visual and artistic narrative, ensuring every touchpoint aligned with the brand’s sustainable yet luxurious appeal.

3. Editorial Photography in Paris
As part of AMILLI’s brand launch, we organized and executed an editorial photoshoot during Paris Fashion Week in February 2023. From assembling the creative team to overseeing the entire process, we captured the essence of AMILLI’s collection with stunning visuals set against the backdrop of Parisian elegance.

4. Paris Fashion Week Launch Event
We proudly orchestrated the official launch of AMILLI’s collection during Paris Fashion Week, February 2023, cementing the brand’s presence on one of the world’s most prestigious fashion stages.

5. Collection Launch - June 2023
Following the Paris debut, we successfully launched AMILLI’s collection in June 2023. Every aspect of the launch was carefully managed, from production to marketing, ensuring a flawless introduction to the market.

6. E-commerce Sales Strategy
We implemented a strategic e-commerce plan to ensure a successful launch, optimizing sales performance and enhancing customer engagement through a seamless shopping experience.

7. Wholesale Development & Retail Expansion
Our expertise extended to developing wholesale partnerships, and AMILLI is now proudly listed with several premium online retailers, expanding their reach to new markets.

8. Social Media & Marketing Strategy
For both the launch and post-launch phases, we created and executed a comprehensive social media and marketing strategy that amplified AMILLI’s presence and engaged a global audience of luxury consumers.

9. Website Creation – AMILLI.EU
We designed and developed the brand’s official online presence, amilli.eu, which serves as a beautiful and functional hub for both brand storytelling and e-commerce, seamlessly integrating luxury with sustainability.

10. Influencer Partnerships & Affiliate Marketing
As part of AMILLI’s growth strategy, we initiated a roll-out of influencer partnerships and affiliate marketing, creating valuable collaborations with key fashion influencers that further extend AMILLI’s reach.

11. Media & PR Outreach
To elevate AMILLI’s brand awareness, we conducted extensive media outreach, securing coverage in top-tier publications, including THE GLOSS, THE IRISH TIMES, and MARIE CLAIRE, aligning the brand with high-fashion credibility and sustainable luxury.

12. London Fashion Week Showroom
In September, AMILLI was proudly showcased at London Fashion Week, where we secured a prestigious showroom presence, connecting the brand to industry buyers and tastemakers.

13. Luxury Event Activation in Dublin
We created a bespoke luxury brand event in Dublin, positioning AMILLI as a key player in both the local and international fashion scene, and solidifying its identity as a brand with global ambition.

14. Brand PR Success
Our targeted PR efforts resulted in AMILLI being featured in high-profile publications such as THE GLOSS, THE IRISH TIMES, and MARIE CLAIRE, generating significant media buzz and further reinforcing the brand’s credibility in the luxury market.

15. A Successful Sales Strategy
Through our expertly crafted sales strategy, AMILLI has not only gained significant traction in the fashion industry but is also seeing consistent growth and success in its sales performance.

Your Brand, Our Expertise – The AMILLI Success Story Continues

The journey of AMILLI is a testament to the power of collaboration, vision, and execution. From building a brand identity to securing press in leading fashion publications, AMILLI’s success has been nothing short of extraordinary. If you are ready to turn your idea into the next global sensation, look no further.

Module Breakdown :

3 modules Business Development online coaching accelerator program, in which you'll learn the fundamentals of building, launching and scaling your Luxury or Premium Fashion brand.

“AWESOME COURSE! LEARNED SO MUCH AND OGGY IS A GREAT TUTOR!”

-J.O., OWNER VELVIERE

What is included in the program:

Module 1: Building Your Foundation – Crafting the Soul of Your Luxury Brand

Goal: Establish a rock-solid brand identity that reflects luxury, purpose, and coherence.

Topics Covered:

• Understanding the Luxury Ecosystem

  • Key differences between luxury and premium/mass brands

  • What defines a true luxury brand in today’s world

• Brand DNA Development

  • Purpose, Mission, Vision & Values

  • Emotional storytelling & heritage (even if you’re just starting out)

• Archetype Alignment

  • Choosing your brand archetype for clarity and emotional resonance

  • Integrating it across communication & experience

• Designing Your Visual Identity

  • Logos, color palette, typography, moodboards

  • Luxury codes: consistency, elegance, timelessness

• Creating Brand Guidelines

  • Building a professional brand book

  • Tone of voice, photography style, presentation across platforms

• Design Stylistic Identity

  • Defining your aesthetic signature

  • What makes your design language recognizable in the luxury space

• Crafting Your Unique Selling Proposition (USP)

  • Standing out without compromising exclusivity

  • Positioning for emotional desire and brand magnetism
    

Module 2: Designing Your Collection – From Concept to Cohesive Luxury Line

Goal: Create or direct a high-end collection, even without formal fashion design training.

Topics Covered:

• Collection Planning for Non-Designers

  • Building your team: finding and briefing designers, pattern makers, etc.

  • Translating your vision into garments and accessories

• Moodboarding & Research Process

  • Inspirations from art, culture, architecture, nature

  • Using narrative and storytelling to shape a collection

• Silhouettes, Fabrics, and Construction

  • Luxury-specific material sourcing and finishing details

  • Working with exotic or rare materials ethically

• Designing for a Signature Look

  • Maintaining consistency across pieces

  • Creating a style language that’s uniquely yours

• Sample Development & Prototyping

  • Best practices for sampling with luxury artisans or workshops

  • Avoiding common production mistakes

• Finalizing a Sellable, Cohesive Collection

  • Balancing creativity, functionality, and commercial viability

  • How many pieces to start with & why less is often more in luxury

Module 3: Launching 101 – From Creative Direction to Market Debut

Goal: Build a magnetic luxury brand presence and launch with impact.

Topics Covered:

• Creative Direction & Campaigning

  • Designing the visual world of your brand: editorial, video, website

  • Working with photographers, stylists, models – the luxury way

• Building a Pre-Launch Strategy

  • Hype building: storytelling, exclusivity, anticipation

  • Soft-launch vs grand launch: pros and cons

• Luxury Marketing Principles

  • High-touch vs high-volume communication

  • Influencers, PR, and brand ambassadors for luxury

• Brand Platforms & Digital Presence

  • Designing your website: user experience, conversion, brand feeling

  • Social media strategy that respects luxury codes

• Sales Channels & Distribution

  • DTC, pop-ups, showrooms, private appointments

  • Wholesale & luxury retail strategies

• Customer Experience & Retention

  • Creating luxury-level service from Day 1

  • CRM, packaging, unboxing, loyalty in high-end markets

This comprehensive module offers in-depth insights into critical aspects of scaling a new luxury brand. It covers the essentials of wholesale distribution, the art of showcasing designs in fashion shows, effective public relations strategies, and the use of showrooms to enhance brand visibility and appeal. Participants will learn how to effectively navigate and leverage these areas to elevate their luxury brand's market presence.

▶️ Part 1: Wholesale Distribution in Luxury Fashion

• 1.1 Navigating Wholesale Distribution: Understanding the wholesale landscape in luxury fashion, including selecting and partnering with distributors.

• 1.2 Pricing Strategies for Wholesale: Developing pricing models that maintain brand value while being attractive to retailers.

• 1.3 Relationship Management: Building and maintaining strong relationships with luxury retailers and buyers.

  
  
  
  

▶️ Part 2: The Power of Fashion Shows

• 2.1 Planning and Executing a Fashion Show: Step-by-step guidance on organizing a successful fashion show, from theme selection to runway execution.

• 2.2 Leveraging Fashion Shows for Brand Exposure: Strategies to maximize the impact of your fashion show, including media coverage and influencer engagement.

• 2.3 Post-Show Follow-Up: Effectively capitalizing on the momentum generated by a fashion show.

  
  
  

▶️ Part 3: Public Relations for Luxury Brands

• 3.1 Crafting a Compelling Brand Narrative: Developing a PR strategy that tells your brand's story in a captivating manner.

• 3.2 Media Relations and Press Engagements: Building relationships with fashion journalists and media outlets to amplify your brand's reach.

• 3.3 Crisis Management in Luxury PR: Preparing for and effectively managing potential public relations crises.

  
  
  

▶️ Part 4: Showcasing in Luxury Showrooms

• 4.1 The Role of Showrooms in Luxury Fashion: Understanding how showrooms can elevate your brand's prestige and marketability.

• 4.2 Selecting and Collaborating with Showrooms: Choosing the right showroom for your brand and working effectively with showroom staff.

• 4.3 Maximizing Showroom Potential: Strategies to ensure your collections stand out and attract buyers and press attention.

HOW IS THE COURSE IMPLEMENTED:

This accelerator program will be in online style coaching:

✓ ONLINE LECTURES PER MODULE AVAILABLE TO WATCH ON DEMAND IN CLOSED PORTAL.

✓ MENTORING: Each course student gains 2 complimentary mentoring sessions of 1 hour each with Oggy

At the end of this Accelerator Course you will have full understanding and knowledge how to launch successfully your Luxury or Premium Fashion brand form scratch and turn your dream into a profitable business. As a brand development consultant and mentor, I’m here to give you direction, guidance, knowledge and proven tactics that will shape the ultimate success of your brand or business!

Course highlights include:

1. Defining Your Luxury Brand: Discover the key principles of luxury branding and learn how to develop a compelling brand identity that resonates with your target audience and distinguishes you from the competition.

2. Market Research and Trend Analysis: Understand the importance of market research and trend forecasting in the luxury fashion industry, and learn how to leverage these insights to strategically position your brand for long-term success.

3. Crafting a Winning Business Plan: Acquire the skills to create a comprehensive, data-driven business plan that addresses financial projections, marketing strategies, and operational efficiency.

4. Product Development and Sourcing: Delve into the world of luxury fashion design and production, gaining insights into sourcing premium materials, collaborating with artisans, and ensuring impeccable quality and craftsmanship.

5. Sales and Distribution: Explore the various sales channels available to luxury brands, and learn how to establish relationships with retailers, buyers, and e-commerce platforms to maximize your brand's reach and exclusivity.

6. Marketing and Public Relations: Master the art of luxury marketing, from creating captivating campaigns and engaging with influencers to securing media coverage and fostering brand loyalty among your clientele.

7. Scaling Your Luxury Brand: Learn how to identify growth opportunities, expand your product offerings, and enter new markets while maintaining the essence of luxury and exclusivity.

What is also included?

• A tailored Work-Book so you can gain the best coaching experience

• Resources and Templates for personal use to apply to your brand

• Luxury Magazines Media Kit with contacts to apply to your Press and Media Strategy

  
  

Enroll in The Luxury Brand Strategy course today and embark on a journey towards sartorial success with The Agency de la Mode – Where the Future of Luxury Fashion Begins.

The Exclusive Enrolment is OPEN. Secure your spot below!
Launching AUGUST 2024.

PACKAGES

FREQUENTLY ASKED QUESTIONS

CREATED AFTER YEARS EXPERIENCE WITH HIGH LUXURY BRANDS , INCLUDING:

DISCOVER THE AGENCY DE LA MODE CLIENT CAMPAINGS, EVENTS AND EXECUTIONS

In need of custom strategies and hand in hand support?