Launch AND Scale A SUCCESSFUL LUXURY FASHION BRAND

Unlock the Secrets to Building a Thriving Luxury Fashion Brand

Launching and Managing a luxury brand nowadays is different, because the consumers are different. What consumers want and their needs have shifted from the days when true Heritage Luxury brands were founded.

To launch your brand with success you need to execute carefully planned strategy that combines positioning, pricing and consumer engagement.

Luxury is about ‘dazzling’, so luxury itself is the unique selling point. The product needs a story, something that the customer can be drawn Ito; a tale of aspiration, so that you, the consumer, want to be a part of the legacy.

The Luxury Brand Strategy Accelerator Program: Launch and Scale a successful Luxury or Premium Fashion Brand

This course encapsulates years of experience and expertise, a full 360 degree accelerator program that will save you months of consulting investment and help you take the lead on your Fashion and Luxury brand.

By joining this course you gain immediate access to:

• Expert-Led Modules

• Exclusive Industry Insights

• Lifetime Access

• Interactive Learning Community

CLIENT SUCCESS TESTIMONIAL

MAISON AMILLI: From Vision to Vibrant Success—A Testament to Brand Excellence with THE AGENCY DE LA MODE

At THE AGENCY DE LA MODE, we take pride in turning visionary ideas into thriving global brands. AMILLI, a sustainable fashion brand originating from Brazil and Dublin, entrusted us with the full journey of developing their brand from inception to international success. The result is a growing brand that has made waves in both the luxury and sustainable fashion markets. Here is the story of our collaboration and the remarkable milestones we’ve achieved together:

1. Defining the Brand Identity & Strategy
We began by building the very foundation of AMILLI’s identity. Through meticulous branding and strategic positioning, we crafted a brand narrative that resonated with the sustainability-focused ethos and sophisticated style that AMILLI represents.

2. Shaping the Creative Direction
With a clear brand identity in place, we moved on to shaping AMILLI’s creative direction. We meticulously curated the visual and artistic narrative, ensuring every touchpoint aligned with the brand’s sustainable yet luxurious appeal.

3. Editorial Photography in Paris
As part of AMILLI’s brand launch, we organized and executed an editorial photoshoot during Paris Fashion Week in February 2023. From assembling the creative team to overseeing the entire process, we captured the essence of AMILLI’s collection with stunning visuals set against the backdrop of Parisian elegance.

4. Paris Fashion Week Launch Event
We proudly orchestrated the official launch of AMILLI’s collection during Paris Fashion Week, February 2023, cementing the brand’s presence on one of the world’s most prestigious fashion stages.

5. Collection Launch - June 2023
Following the Paris debut, we successfully launched AMILLI’s collection in June 2023. Every aspect of the launch was carefully managed, from production to marketing, ensuring a flawless introduction to the market.

6. E-commerce Sales Strategy
We implemented a strategic e-commerce plan to ensure a successful launch, optimizing sales performance and enhancing customer engagement through a seamless shopping experience.

7. Wholesale Development & Retail Expansion
Our expertise extended to developing wholesale partnerships, and AMILLI is now proudly listed with several premium online retailers, expanding their reach to new markets.

8. Social Media & Marketing Strategy
For both the launch and post-launch phases, we created and executed a comprehensive social media and marketing strategy that amplified AMILLI’s presence and engaged a global audience of luxury consumers.

9. Website Creation – AMILLI.EU
We designed and developed the brand’s official online presence, amilli.eu, which serves as a beautiful and functional hub for both brand storytelling and e-commerce, seamlessly integrating luxury with sustainability.

10. Influencer Partnerships & Affiliate Marketing
As part of AMILLI’s growth strategy, we initiated a roll-out of influencer partnerships and affiliate marketing, creating valuable collaborations with key fashion influencers that further extend AMILLI’s reach.

11. Media & PR Outreach
To elevate AMILLI’s brand awareness, we conducted extensive media outreach, securing coverage in top-tier publications, including THE GLOSS, THE IRISH TIMES, and MARIE CLAIRE, aligning the brand with high-fashion credibility and sustainable luxury.

12. London Fashion Week Showroom
In September, AMILLI was proudly showcased at London Fashion Week, where we secured a prestigious showroom presence, connecting the brand to industry buyers and tastemakers.

13. Luxury Event Activation in Dublin
We created a bespoke luxury brand event in Dublin, positioning AMILLI as a key player in both the local and international fashion scene, and solidifying its identity as a brand with global ambition.

14. Brand PR Success
Our targeted PR efforts resulted in AMILLI being featured in high-profile publications such as THE GLOSS, THE IRISH TIMES, and MARIE CLAIRE, generating significant media buzz and further reinforcing the brand’s credibility in the luxury market.

15. A Successful Sales Strategy
Through our expertly crafted sales strategy, AMILLI has not only gained significant traction in the fashion industry but is also seeing consistent growth and success in its sales performance.

Your Brand, Our Expertise – The AMILLI Success Story Continues

The journey of AMILLI is a testament to the power of collaboration, vision, and execution. From building a brand identity to securing press in leading fashion publications, AMILLI’s success has been nothing short of extraordinary. If you are ready to turn your idea into the next global sensation, look no further.

What Our Clients OF THE LUXURY COURSE Say:

Module Breakdown :

3 modules Business Development online coaching accelerator program, in which you'll learn the fundamentals of building, launching and scaling your Luxury or Premium Fashion brand.

“AWESOME COURSE! LEARNED SO MUCH AND OGGY IS A GREAT TUTOR!”

-J.O., OWNER VELVIERE

What is included in the program:

▶️ Part One: The Luxury Fundamentals:

Learn how to structure an authentic and purposeful Luxury brand by applying successful foundation to your brand.

The foundation of every brand strategy in consumer marketing is the model of positioning, and the brand’s USP, as well as opposing a competitive advantage on the market to gain success and return of investment

1.1: Defining the Essence of Luxury

• Understand the core principles that define luxury brands.

• Explore the historical evolution of luxury and its modern interpretations.

  
  
  

  1.2: Crafting a Unique Selling Proposition (USP)

  • Learn how to develop a compelling USP for your luxury brand.

  • Analyze examples of successful USPs in the luxury sector.
    
    
    

  1.3: Positioning for Competitive Advantage

  • Strategies for positioning your brand in the competitive luxury market.

  • Case studies on how top luxury brands achieved market dominance.
    
    
    

  1.4: Building a Strong Brand Foundation

  • Establishing a brand identity that resonates authenticity and purpose.

  • Aligning brand values with consumer expectations in luxury markets.

▶️ Part 2: The Management of Luxury 

Learn how to manage, grow and scale your Luxury Brand.

Luxury on its own is not cоmparative and it must engage its consumers to achieved success based on its true essence and brand equity carried through generations, rather fighting for competitive advantage.

2.1: Growth and Scaling Strategies

• Techniques for growing and scaling a luxury brand without diluting its value.

• Balancing exclusivity with expansion.

  2.2: Engaging the Luxury Consumer

  • Understanding the psychology and behavior of luxury consumers.

  • Creating experiences and narratives that resonate with luxury audiences
    

  2.3: Managing Brand Equity

  • Preserving and enhancing brand equity over time.

  • Case studies of luxury brands with enduring legacies.

  2.4: Innovation in Luxury Management

  • Embracing innovation while maintaining the brand’s core values.

  • Exploring how luxury brands are adapting to changing market dynamics.

    
    
    

▶️ Part 3: The Luxury Media and Communications Strategy

Learn what differentiates Luxury from Commercial brands in their luxury Media and Communication Strategy

The wоrld of luxury hаs a spеcial appеal in the cоnsumer’s mind. Luxury gоods differ frоm ordinаry ones nоt only fоr their functiоnal chаracteristics, but alsо for thеir symbolic vаlues. The luxury cоnsumer has vаrious prоfiles with diversе consumptiоn stimuli.

Cоnsumer behаviour in relаtion to luxury gоods is atypicаl compаred to mаinstream prоducts, so understаnding pаrticulates is a usеful and valuаble tool for bоth marketers and mаnagers.

3.1: Differentiating Luxury in Communication

• Analyzing how luxury brands communicate differently than mainstream brands.

• The role of storytelling and exclusivity in luxury brand communication.

  
  3.2: Media Strategies for Luxury Brands

  • Effective use of traditional and digital media platforms for luxury brands.

  • Case studies of successful luxury brand campaigns.

  
  3.3: Consumer Behavior and Luxury

  • In-depth analysis of luxury consumer profiles and purchasing behaviors.

  • Strategies for engaging diverse luxury consumer segments.
    
    

  3.4: Crisis Management in Luxury Communication

  • Handling communication crises while maintaining brand prestige.

  • Strategies for reputation management in the luxury sector.

▶️ Part 4: The Luxury Marketing and Business Strategy 

Learn the ‘anti-laws” of marketing applied in Luxury management: where luxury doesn’t sell directly, but instead tells a story.

Understanding how luxury marketing defies conventional marketing laws. Learning to sell a story rather than a product.

• 4.2: Crafting Luxury Narratives

  • Techniques for creating compelling stories and experiences around luxury brands.

  • Analyzing successful luxury storytelling campaigns.
    
    

  4.3: Exclusivity and Scarcity in Marketing

  • Using exclusivity and scarcity as powerful tools in luxury marketing.

  • Balancing accessibility and exclusivity in product offerings.

    
    

  4.4: Innovating Luxury Marketing Strategies

  • Incorporating innovative approaches and technologies in luxury marketing.

  • Staying ahead of trends while maintaining brand heritage.

This module delves into the intricacies of manufacturing in the luxury fashion sector, emphasizing the importance of quality, craftsmanship, and the careful selection of materials and processes. It's designed to equip aspiring luxury brand owners with the knowledge and skills necessary to oversee the production of high-end fashion items that meet the exacting standards of the luxury market.

▶️ Part 1: Understanding Luxury Manufacturing

• 1.1 Introduction to Luxury Manufacturing: Exploring the unique aspects of manufacturing for luxury brands, including quality standards and attention to detail.

• 1.2 The Role of Craftsmanship: Understanding the value of skilled artisans in the luxury segment and how their expertise contributes to the brand's prestige.

• 1.3 Material Selection: Learning about the selection process for high-quality, sustainable materials that define luxury products.
  
  
  
  
  

▶️ Part 2: Design to Production Workflow

• 2.1 From Sketch to Product: Outlining the process of transforming design sketches into tangible products, including prototyping and sample creation.

• 2.2 Quality Control Measures: Establishing rigorous quality control processes at each stage of production to ensure the final product meets luxury standards.

• 2.3 Balancing Art and Efficiency: Striking a balance between artistic integrity and efficient production processes in luxury manufacturing.
  
  
  
  

▶️ Part 3: Supply Chain Management for Luxury Brands

• 3.1 Sourcing Ethically and Sustainably: Navigating the complexities of ethical and sustainable sourcing in the luxury industry.

• 3.2 Building and Managing Supplier Relationships: Strategies for developing and maintaining strong relationships with suppliers who meet luxury standards.

• 3.3 Logistics and Distribution: Understanding the logistics of distributing luxury goods, including packaging, shipping, and handling.

This comprehensive module offers in-depth insights into critical aspects of scaling a new luxury brand. It covers the essentials of wholesale distribution, the art of showcasing designs in fashion shows, effective public relations strategies, and the use of showrooms to enhance brand visibility and appeal. Participants will learn how to effectively navigate and leverage these areas to elevate their luxury brand's market presence.

▶️ Part 1: Wholesale Distribution in Luxury Fashion

• 1.1 Navigating Wholesale Distribution: Understanding the wholesale landscape in luxury fashion, including selecting and partnering with distributors.

• 1.2 Pricing Strategies for Wholesale: Developing pricing models that maintain brand value while being attractive to retailers.

• 1.3 Relationship Management: Building and maintaining strong relationships with luxury retailers and buyers.

  
  
  
  

▶️ Part 2: The Power of Fashion Shows

• 2.1 Planning and Executing a Fashion Show: Step-by-step guidance on organizing a successful fashion show, from theme selection to runway execution.

• 2.2 Leveraging Fashion Shows for Brand Exposure: Strategies to maximize the impact of your fashion show, including media coverage and influencer engagement.

• 2.3 Post-Show Follow-Up: Effectively capitalizing on the momentum generated by a fashion show.

  
  
  

▶️ Part 3: Public Relations for Luxury Brands

• 3.1 Crafting a Compelling Brand Narrative: Developing a PR strategy that tells your brand's story in a captivating manner.

• 3.2 Media Relations and Press Engagements: Building relationships with fashion journalists and media outlets to amplify your brand's reach.

• 3.3 Crisis Management in Luxury PR: Preparing for and effectively managing potential public relations crises.

  
  
  

▶️ Part 4: Showcasing in Luxury Showrooms

• 4.1 The Role of Showrooms in Luxury Fashion: Understanding how showrooms can elevate your brand's prestige and marketability.

• 4.2 Selecting and Collaborating with Showrooms: Choosing the right showroom for your brand and working effectively with showroom staff.

• 4.3 Maximizing Showroom Potential: Strategies to ensure your collections stand out and attract buyers and press attention.

HOW IS THE COURSE IMPLEMENTED:

This accelerator program will be in online style coaching:

✓ ONLINE LECTURES PER MODULE AVAILABLE TO WATCH ON DEMAND IN CLOSED PORTAL.

✓ MENTORING: Each course student gains 2 complimentary mentoring sessions of 1 hour each with Oggy

At the end of this Accelerator Course you will have full understanding and knowledge how to launch successfully your Luxury or Premium Fashion brand form scratch and turn your dream into a profitable business. As a brand development consultant and mentor, I’m here to give you direction, guidance, knowledge and proven tactics that will shape the ultimate success of your brand or business!

Course highlights include:

1. Defining Your Luxury Brand: Discover the key principles of luxury branding and learn how to develop a compelling brand identity that resonates with your target audience and distinguishes you from the competition.

2. Market Research and Trend Analysis: Understand the importance of market research and trend forecasting in the luxury fashion industry, and learn how to leverage these insights to strategically position your brand for long-term success.

3. Crafting a Winning Business Plan: Acquire the skills to create a comprehensive, data-driven business plan that addresses financial projections, marketing strategies, and operational efficiency.

4. Product Development and Sourcing: Delve into the world of luxury fashion design and production, gaining insights into sourcing premium materials, collaborating with artisans, and ensuring impeccable quality and craftsmanship.

5. Sales and Distribution: Explore the various sales channels available to luxury brands, and learn how to establish relationships with retailers, buyers, and e-commerce platforms to maximize your brand's reach and exclusivity.

6. Marketing and Public Relations: Master the art of luxury marketing, from creating captivating campaigns and engaging with influencers to securing media coverage and fostering brand loyalty among your clientele.

7. Scaling Your Luxury Brand: Learn how to identify growth opportunities, expand your product offerings, and enter new markets while maintaining the essence of luxury and exclusivity.

What is also included?

• A tailored Work-Book so you can gain the best coaching experience

• Resources and Templates for personal use to apply to your brand

• Luxury Magazines Media Kit with contacts to apply to your Press and Media Strategy

  
  
  
  

  
  

Enroll in The Luxury Brand Strategy course today and embark on a journey towards sartorial success with The Agency de la Mode – Where the Future of Luxury Fashion Begins.

The Exclusive Enrolment is OPEN. Secure your spot below!
Launching AUGUST 2024.

FREQUENTLY ASKED QUESTIONS

CREATED AFTER YEARS EXPERIENCE WITH HIGH LUXURY BRANDS , INCLUDING:

DISCOVER THE AGENCY DE LA MODE CLIENT CAMPAINGS, EVENTS AND EXECUTIONS

In need of custom strategies and hand in hand support?