Launch AND Scale A SUCCESSFUL LUXURY FASHION BRAND

Unlock the Secrets to Building a Thriving Luxury Fashion Brand

Launching and Managing a luxury brand nowadays is different, because the consumers are different. What consumers want and their needs have shifted from the days when true Heritage Luxury brands were founded.

To launch your brand with success you need to execute carefully planned strategy that combines positioning, pricing and consumer engagement.

Luxury is about ‘dazzling’, so luxury itself is the unique selling point. The product needs a story, something that the customer can be drawn Ito; a tale of aspiration, so that you, the consumer, want to be a part of the legacy.

In this Masterclass you will learn:

• How to build successful brand DNA, and luxury codes to your business, defining a key winning Brand Identity strategy

• How to navigate the Luxury industry to success

• That luxury is non-comparative, but aims to build uniqueness

• Foundational steps to Brand Management

• The Luxury Consumer and the Psychology behind successful luxury brands

& More

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