The Psychology of Buying Decisions in the Luxury Industry: An In-depth Analysis of Price Influence and Decision-Making Duration
by Oggy Nikl, Luxury Brand Expert & Founder of THE AGENCY DE LA MODE

Unlock the secrets of luxury consumer behavior with The Psychology of Buying Decisions in the Luxury Industry. This groundbreaking book dives into the minds of high-end consumers, revealing what truly drives them to invest in luxury goods and services. In an era where status, emotional fulfillment, and ethical responsibility shape purchasing decisions, this book explores the powerful psychological triggers, cultural factors, and economic principles that influence how, why, and when consumers choose luxury.

Written by Oggy Nikl—an industry veteran with over 14 years of experience, an MBA in Luxury Brand Management, and founder of the award-winning luxury consultancy THE AGENCY DE LA MODE—this book offers unparalleled insights for anyone involved in the luxury market. From brand managers and marketers to luxury enthusiasts, this guide provides a comprehensive look at today’s luxury landscape.

Inside This Book:

• Pricing Paradoxes in Luxury: Learn how high prices attract rather than deter, diving into concepts like price-quality inference, conspicuous consumption, and the allure of Veblen goods.

• The Mind of the Luxury Consumer: Understand the psychographics and behavioral traits of luxury consumers, exploring motivations like self-identity, status-seeking, and exclusivity.

• Time and Decision-Making in Luxury: Discover how the duration of the buying process varies based on price, product type, and familiarity, providing valuable insights into consumer patience and anticipation.

• Cultural and External Influences: Examine how social trends, cultural shifts, and celebrity endorsements shape the perception and demand for luxury.

• Case Studies and Real-World Examples: Dive into strategies from iconic brands like Louis Vuitton, Gucci, and Rolex, illustrating how they maintain allure and drive consumer loyalty.

• The Future of Luxury: Gain insights into emerging trends in sustainability, digital transformation, and the new luxury paradigm focused on experiences and ethical values.

Whether you're an industry professional, a marketer, or a luxury aficionado, The Psychology of Buying Decisions in the Luxury Industry offers a wealth of knowledge that will redefine how you view the luxury market and its consumers. Discover what makes luxury irresistible—and learn how to apply these insights to engage, captivate, and build lasting loyalty with today’s sophisticated buyers.

Ready to Elevate Your Understanding of Luxury?

By purchasing The Psychology of Buying Decisions in the Luxury Industry, you’ll gain insights that will transform how you think about luxury consumers, pricing, and brand strategy.

Order Now and Get Exclusive Bonuses:

🎁 Bonus 1: Luxury Consumer Profile Guide – Discover 5 different profiles of luxury buyers and how to engage them effectively.

🎁 Bonus 2: Digital Luxury Marketing Checklist – A must-have list of digital marketing tactics specifically tailored for luxury brands in 2023.

🎁 Bonus 3: Invite to Exclusive Webinar – Join Oggy Nikl for an in-depth session where she shares real-world examples and answers your questions on luxury consumer psychology.

Why This Book is Different:

With over 14 years of experience in luxury consulting and an MBA in Luxury Brand Management, Oggy Nikl brings a unique blend of real-world expertise and in-depth research to this book. As the founder of THE AGENCY DE LA MODE and a lecturer at the French Institute of Fashion, Oggy has helped top brands understand the evolving luxury landscape. Her insights are grounded in the real experiences of luxury consumers and the brands that serve them.

Don’t Miss Out!

This isn’t just a book—it’s your gateway to understanding the new rules of luxury in the modern world. If you’re ready to learn what drives the world’s most exclusive consumers and how to connect with them in meaningful ways, this book is your ultimate guide.